ТЕНДЕНЦІЇ РОЗВИТКУ ТУРИСТИЧНОГО ГОСПОДАРСТВА УКРАЇНИ У 2020–2023 РОКАХ

Abstract

The study is devoted to the analysis of the problems and peculiarities of the development of the tourism industry in Ukraine, in the context of the state of war and the unstable political situation, and to the outline of prospects for overcoming them and the sustainable development of the tourism market in the post-war period. The tourism industry is one of the most promising and economically balanced branches of the economy. It has been established that international tourism is a socio-economic, environmental protection tool of global influence, aimed at integrating the state's cultural and historical heritage, intellectual potential and recreational opportunities for health and recovery into the global space, while preserving national authenticity.Its dynamic development is the basis of the steady evolution of the national economy of states and the popularization of globalization processes on the international financial market. A feature of this industry is the use of all resources available to the state, including unprofitable or unprofitable objects.The paper analyzed the theoretical prerequisites for the formation and development of the market of international tourist services, taking into account the socio-economic crisis. An analysis of the current state of the tourist services market of Ukraine and Israel in 2020–2023 was also carried out. As a result of the analysis of the tourist services market of Ukraine, it was determined that tourism, after emerging from the global epidemiological crisis, began to actively recover and showed active annual growth in 2022 in Zakarpattia Oblast by 16%, Lviv Oblast by 46%, and Chernivtsi Oblast by 98%, that is, in the territories of relative safety and peace. It was determined that the tourist market of Ukraine, like other sectors of the economy, is in a state of stagnation in the dominant position of domestic territories, because the annexation of 25% of Ukrainian lands is a global problem for that part of the state, which, in the face of military aggression, is able to build up its own economic potential. Since the expenditure items of the budget during the war only grow, and the opportunity to increase the production and realization of tourist services only decreases. It has been established that the study of the principles, features and regularities of the functioning of international tourism during the socio-economic and military-demographic crisis is extremely numerous.