Abstract
The article deals with the major trends of modern political metaphorology (2010-2019): cognitive (considering a political metaphor as a mental phenomenon); rhetorical (focused on the analysis of political metaphor as a pragmatic mechanism of influence on the addressee); discursive (exploring a metaphor in a broad extralinguistic context in different types of political discourse); semiotic (studying metaphor and especially non-verbal representations of metaphor as a special sign system reflecting the political life of society). The leading trends in the development of modern political metaphorology reflect general trends characteristic of non-classical science (the growth of interdisciplinarity, methodological pluralism, criticism of universalism and increased attention to the national-cultural specifics of communication). Russian and foreign linguistics are characterized by growing tendency of combining both discursive and cognitive characteristics of political communication, which leads to overcoming the traditional contrast between cognitive and discursive directions for political linguistics, as well as to the convergence of rhetorical (stylistic) and cognitive approaches.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
