Abstract
The article reveals the peculiarities of the Soviet-American cultural exchanges that took place under the conditions of the cold war and their perception in the American and Soviet societies. The authors focus on one of the peculiarities of the US spiritual culture - the notion “American exceptionalism”, which determined the goals and objectives of cultural exchanges for their society, while the US government set another goal: to promote the destruction of the Soviet ideology through the demonstration of the American way of life. However, it was the Soviet ideology that created powerful internal barriers to the realization of the ideological tasks set by the United States for the Soviet participants in the exchange.
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