Abstract
This paper studied the influence of media use, social circumstances and optimistic bias on COVID-19 preventive behavior intention. The hypotheses of the paper consist of three parts. First, the paper investigated the effects of media use on COVID-19 preventive behavior intention. Second, the effects of social circumstances on COVID-19 preventive behavior intention were analyzed. Finally, the effect of optimistic bias on COVID-19 preventive behavior intention was analyzed. Those hypotheses were verified using a survey of 1000 adults in Korea conducted by the Korea Press Foundation. The results showed that women and older people were more likely to show preventive behavior intention. The uses of internet portal services and the government home page were positively related to but face-to-face communication was negatively related to COVID-19 preventive behavior intention. The evaluations of medical center response, and others response were positively related to COVID-19 preventive behavior intention. Finally, optimistic bias was negatively related to COVID-19 preventive behavior intention.
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