Abstract

Objectives In this study, YouTube video comments were collected and analyzed to confirm the impact of YouTube related to “self-harm” on those who do not self-harm and to find effective ways to help those who do self-harm.
 Methods To this end, comments on the top nine videos derived by searching for the keyword “self-harm” on YouTube were collected, and 10 topics were derived by topic modeling comments from users who did not seem to have self-harm experience. Topic modeling is an analysis method that finds hidden topics based on statistics that analyze big data.
 Results The topics of the selected topics are “You need empathy and comfort to help self-inflicted people live in the world.”, “Concerns and discomfort towards self-harming people who worry about scars on their bodies.”, “Presenting a religious solution to self-harm.”, “We should consider self-harm as a social problem and find alternative ways together.”, “Thank you for telling me the reactions that people around you can do.”, “I remember my experiences related to self-harm that I experienced in my adolescence.”, “Need safe and professional counseling on self-harm,” “The way adults deal with self-harm.”, “Reaction to posting self-harm photos.”, “to be aware of one's psychological difficulties through an understanding of others' self-harm.”.
 Conclusions In the comments on YouTube related to “self-harm,” users' efforts and supportive actions to sympathize with and understand those who harm themselves were confirmed. On the other hand, concerns and concerns about self-harm scars appeared at the same time, and although I understand the hard feelings, it was confirmed that there was a negative opinion on self-harm behavior. Finally, we proposed a way to help those who harm themselves through the contents of 10 topics.

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