Перспективи розвитку потенціалу світового електронно-логістичного ринку

Abstract

The aim of the article. The article emphasizes that the transformations taking place in the modern world economy under the influence of accelerating scientific and technological progress, processes of informatization, globalization and regionalization have led to the formation of new approaches and methods of doing business. The results of the analyses. The global world is constantly advancing to the information-innovation era, the network economy, in which most business becomes electronic and is carried out on the Internet on the basis of information and communication technologies (ICT). Complications of foreign economic relations due to the intensification of competition in world markets determine the need to develop new mechanisms to ensure the sustainable development of global e-business. The implementation of the information society development strategy in the world's leading countries (USA, Japan, Germany, etc.) shows that one of such priority tools for the growth of the e-commerce market is its gradual logistics. Conclusions and perspectives for further research. Due to the generalization of modern directions of world development e-logistics market (its further consolidation through a system of mergers and acquisitions; creation of international research and production alliances to develop new software products for e-logistics; rapid growth of the potential of the mobile commerce segment; expanding the scope of commercial services provided to consumers worldwide network) developed and substantiated a system of mechanisms for sustainable development of international and national electronic logistics markets, the basic basis of which is the strategic interaction and interdependence of institutional, innovation and technological, marketing, infrastructure and logistics and financial and economic transformations. This makes it possible to create an analytical basis for assessing the development of its individual segments in terms of effective integration of the country into the global market for electronic logistics. Keywords: world electronic logistics market, mechanisms of e-logistics, structural transformations, sustainable development of e-logistics.