Abstract
In the modern world, each of us is inseparable from his personal data, which is essentially a reflection of a person in information processes. Obtaining government, medical or banking services, online shopping and much more is impossible to imagine without the use of personal data. Given this, the issue of protecting such data is extremely acute. The purpose of scientific article is to describe blockchain technology and consider the prospects of its application for the protection of personal data. Special attention is paid to the consequences of personal data breach. In addition, the article describes the existing developments on the practical application of blockchain technology in the personal data safeguard.
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