Abstract
The main purpose of the study is to analyze the possibility of developing a tourist area through the development and implementation of an innovative product in the hospitality and ecological tourism industry. The article notes that over the past year, under the influence of the coronavirus pandemic and the introduction of restrictions on outbound tourism, especially international tourism, there is a high demand for domestic eco-tours and recreation in Russia, which contributes to the further development of the entire glamping industry in the country. It is also shown that the convenient location of the Saratov region in three natural and climatic zones, as well as such a powerful resource as the great Volga River, are a potential advantage for the construction of glamping in the region. As a result of the study, the proposed sites for the location of glamping were established, the main preferences of consumers of these tourist services in the region were determined. A description of the design development aimed at creating glamping in a specific territory of the Saratov region is presented. In conclusion, it is concluded that new forms of accommodation bring variety to the regional tourism product and contribute to improving the quality of service.
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