Народные художественные промыслы России и «русский сувенир»

Abstract

Folk arts and crafts are part of the national heritage of Russia, a recognized contribution of Russia to world culture. The preservation, revival and development of folk arts and crafts always remain a topical topic of scientific research and the practice of developing souvenir products in the modern world. The paper presents the results of research on Russian folk arts and crafts: classification models have been developed including both text and illustrative materials, taking into account the geographical location of the centers of production of traditional crafts and materials used in the production, processing techniques and decoration of products. The study comes up with the results of testing the method of structural and graphic analysis of the folk art products based on the study of historical experience and the current level of souvenir production in Russia and abroad. It involves the design project “Souvenir from Russia”, which includes a series of wooden spoons: “Cyrillic” (based on the font graphics of Cyrillic writing), “Splint” (fragmentation of splint paintings and characters), “Ivanovo calico” (based on the plot ornaments of fabrics), “Khokhloma” (fragmentation of pictorial motifs and Cyrillic fontography).