Abstract
Tourism has been recognized as a critical power for sound condition of regional economy. It is also essential to understand tourists’ multi-destination travel patterns for vitalizing regional tourism, since tourists tend to visit multi-destinations during their single trip. Applying Anchor-point Theory, this study investigated the determinants related to the ranks in tourism destination hierarchy, which was computed by social network analysis techniques, such as degree centrality. We used raw data of “2016 Korea National Tourism Survey” and “Regional Tourism Competitiveness Model Index,” conducted by Ministry of Culture, Sports, and Tourism of Korea and Korea National Tourism Organization, respectively. Data were analyzed using social network analysis, correlation analysis, and multiple regression analysis. Results revealed that Haeundae was the 1st-ranked tourist destination in both in-degree and out-degree networks, and confirmed to be the anchor-point among other tourist destinations. Meanwhile, out of fifteen tourism competitiveness indicators, only the number of tourism accommodations was significantly related to in-degree centrality scores (ranks), while no other indicators showed such relationships. The results hold several theoretical and practical implications regarding travelers’ multi-destination travel behaviors and the relationship between the characteristics of tourism destinations and multi-destination travel of travelers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
