Удосконалення управління зовнішньоекономічною діяльністю та конкурентоспроможністю підприємств

Abstract

Improving the management of foreign economic activity for enterprises in Ukraine is an urgent task due to modern trends in globalization and the competitive environment in international markets. Adaptation to the conditions of globalization and overcoming competitive challenges requires from enterprises systematic measures aimed at increasing their competitiveness and success in international business. Internal and external factors identified in the study indicate the need to improve strategies for managing foreign economic activity. In particular, the recommendations are aimed at creating a favorable environment, modernization and innovative approaches. Creating a favorable environment involves the development and implementation of effective legal and regulatory mechanisms that promote the development of export-oriented enterprises. Modernization and innovation are becoming key factors for increasing competitiveness, as they allow for the improvement of production processes, expand the range of products and ensure high quality of products. The recommendations also focus on attracting highly qualified staff and implementing an effective management approach. Highly qualified staff is a crucial resource for innovating and achieving high quality standards. Thus, investing in personnel development and educational programs are becoming strategic tasks. An effective managerial approach includes the introduction of modern management methods, taking into account international standards and norms, as well as continuous improvement of internal processes to ensure the flexibility and adaptability of the enterprise to changes in the market. Thus, the strategy of success of enterprises in international arenas requires an integrated approach focused on creating a favorable environment, using modern technologies, attracting highly qualified staff and effective management.