Abstract
The article presents general characteristics of nowadays’ pupils and students’ youth as a digital generation. Pedagogical means of leveling the negative features of the digital generation in the educational process of secondary and higher education institutions have been revealed («method of paradoxes», discussions and the search for an alternative point of view, digital detox, etc.). It has been determined that reading is a «universal» means of preventing the youth’s «dumbing down». The need to involve children and young people in reading classical fiction as the most important means of teaching the independent construction of an image system has been proved. The importance of the formation of a reading culture in terms of total manipulation of the consciousness of the average individual with the help of the appropriate mass media has been noted. The technology of presenting educational textual information in the form of so-called creolized text has been characterized. It allows to visualize the educational material in order to bring it as close as possible to the corresponding requirements of «clip» information perception. The technologies and methods of effective teaching of the digital generation in conditions of blended learning has been characterized.
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