Abstract
The relevance of the study is due to the fact that the orientation of the transformation processes of Russian universities is aimed at forming a new management model that takes into account globalization processes, both in foreign economic activity and in the technological field in the context of society digitalization. The purpose of this study is to analyze the best practices of university management in the context of digital transformation. The experience and result of the implementation of neurolearning, artificial intelligence, chat bots and other digital and resource-saving technologies in the educational and business processes of the university are presented. This study proves that digital technologies can give impetus to the development of a university management system.
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