Abstract
This study analyzed differences in wedding product selection attributes by demographic characteristics. For this, a questionnaire survey was conducted among adult men and women in their 20-40s. To analyze the collected data, t-test and ANOVA were performed using SPSS 23.0. For post-hoc analysis. The study results found the following: In terms of marital status, a statistically significant difference was found in all factors according to educational background among singles. In wedding dress, on the contrary, no significant difference was observed by educational background. In terms of age, ‘wedding studio’ revealed a statistically significant difference while no difference was found in ‘hairdressing & makeup’ and ‘wedding dress’. In terms of pocket money, ‘hairdressing & makeup’ showed a significant difference while no difference was found in ‘wedding studio’, ‘wedding place’ and ‘wedding dress’. In terms of profession, ‘wedding studio’ revealed a significant difference while no statistical difference was observed in ‘wedding place’, ‘hairdressing & makeup’ and ‘wedding dress’.
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