МЕНЕДЖЕР СОЦІОКУЛЬТУРНОЇ ДІЯЛЬНОСТІ ЯК СУБ’ЄКТ ІННОВАЦІЙ

Abstract

Actuality. The significance is due to the requirements of the modern labor market to receive a professional manager of socio-cultural activity as a developed personality, an active subject prepared for the introduction and implementation of innovations. Purpose and methods. The goal is to analyze the process of the personality development in the socio-cultural manager’s activity as the subject of innovations in the future professional life and to substantiate effective methods influencing this process during its preparation. Results. Research methods: general scientific methods of analysis and synthesis of the theory of management, comparison and grouping of concepts, scientific and methodological literature analysis and practical experience. The results of the research allow us to note the importance of training managers in the socio-cultural sphere to introduce innovations directly as their subjects. Conclusions and discussion. Nowadays the requirements for personal professional qualities are increasing constantly. The scientific novelty of the study findings is to identify the effect of well organized educational and practical activities on self-development and the formation of a manager in socio-cultural activity as a subject of innovation. Practical significance will make it possible to introduce effective modern ideas on the formation of manager’s innovative (correct) thinking at the level of forms and methods of teaching, instilling students’ skills to master the effective technologies of personal and professional self-development and self-training during the entire professional life period.