Abstract
Purpose of the work is to analyze the specifics of the art business as an integral part of the creative economy. By the method of analogies and comparisons of factors of consumer behavior and the formation of the consumer value of art objects, on the one hand, and goods and services, on the other, the specificity of the art business is determined. The article substantiates the thesis that the peculiarities of the implementation of ownership relations inherent in the art business are a key factor that determines the essence of the art dealer institution.
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