КОМУНІКАТИВНА ПОЛІТИКА ДЕРЖАВИ В ІСТОРИКО-ФІЛОСОФСЬКОМУ ВИМІРІ

Abstract

The relevance of the article is due to the need to understand the evolution of understanding the essence of the communicative policy of the state as a key tool for its interaction with society. The communicative policy of the state plays a key role in the development of general strategies for social development, influences the formation of public opinion, the nature of regulation of political processes, and the specifics of building communication between the state and society. The study of the transformation of communication policy concepts is also determined by the need to significantly improve the methodological aspects of building models of relations between the state and society in order to achieve the goals and implement the functions of state policy, taking into account the goals and interests of society. The study of the communicative policy of the state has a long history, starting from antiquity and ending with the present. The main focus of consideration of this issue is to determine the relationship between the state and society, as well as communication tools for establishing links between them. The solution of theoretical and applied issues of communication between the state and society concerns changes in the sphere of building state institutions and civil society. The communicative policy of the state can be described as a complex system of communication between the state and society, the purpose of which is to achieve a balance between the state-political and socio-humanitarian interests of the parties. The main trend in understanding the essence of the state’s communicative policy is the transition from a controlling model of relations between the state and society to a consensus one, understanding communication tools as basic conditions for combining state-political and socially-oriented goals of state policy. An effective model of the state’s communicative policy is thus possible only in conditions of transparent and democratic relations between the state and civil society.