Abstract
This study is to investigate the expenditure patterns that was generated by visitors who attended The Korean Music Wave Festival and analyze economic impact derived from that event. The target is the foreign visitors who attended `2011 Incheon Korean Music Wave`. Total of 407 questionnaires were collected. The collected data were analyzed to produce spending patterns using Tobit models. Also, tourism multipliers were employed to identify the economic impact. This results show that expenditure determinants such as demographic variables and satisfaction as independent variables are significant in estimating visitors` expenditures. Also, In addition economic impact derived from direct spending was substantially over committed cost. Accordingly, this result can contribute to providing basic information for marketing strategy that generates the economic effect on the destination. Moreover, the result can be utilized when establishing the strategy that can maximize the economic impact based on the spending patterns.
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