전통시장의 문화관광매력성과 이용요인과의 영향관계연구 : 창원시 마산어시장을 중심으로

Abstract

The purpose of this study is to examine the relationship between cultural tourism attraction and visitor usage intention of masan fish market, which is the traditional market of changwon city. The questionnaire was distributed to 350 in the masan fish market and the final 255 were used for the analysis. The results of SPSS 21. hierarchical regression analysis: First, the relationship between cultural tourism attraction(culture, attractiveness) and External usage intention of masan fish market in changwon city, 'culture'(.009), 'attractiveness'(.000)was significant and <Hypothesis1-1, Hypothesis1-2>was adopted. Second, the relationship between cultural tourism attraction(culture, attractiveness) and Internal usage intention of masan fish market in changwon city, 'culture'(.000), 'attractiveness'(.000)was significant and <Hypothesis2-1, Hypothesis2-2>was adopted. Third, the relationship between culture tourism attraction(culture, attractiveness) and External usage intention of Masan fish market in Changwon city, The 'attractiveness'(β=.406)was more influential than the 'culture'(β=.149). the relationship between culture tourism attraction(culture, attractiveness) and usage Internal intention of masan fish market in changwon city, The 'attractiveness'(β=.319)was more influential than the 'culture'(β=.248). Through this study, 'attractiveness' among the 'cultural tourism attractions' of masan fish market has been identified as an important factor for the intrinsic enjoyment of visitors and in enhancing motivation for external users.