Abstract
The article emphasizes that global eco-innovative companies not only actively develop internal competencies based on financing their own research and development, but also attract large-scale external financing for their green R&D, while implementing a number of investment strategies. The author identifies the most promising of them, which require additional study from the point of view of understanding the prospects of applying such strategies for Ukrainian eco-business. An analysis of the investment strategy of attracting capital of accredited institutional investors, which is considered the most effective investment strategy of eco-innovative companies in scientific circles, has been carried out in the article. The main advantages of this strategy are low market entry barriers, wide opportunities to save transaction costs, and a significant increase in own liquidity and the raising the scale of the capital, thanks to their institutional sources. The author claims that the modern financing of eco-innovations by accredited institutional investors has led to the development in global coordinates of a qualitatively new field of scientific and technological activity related to the institutionalization of the process of circulation of capital assets on the global market of green innovations. The venture financing as another effective investment strategy of eco-innovative companies has been characterized in the article. The author has emphasized the completion of the process of forming a mature model of the climate technology market in the structure of the global venture market. The growth of the average value of deals has been defined as a specific feature of the modern stage of venture capital investment of climate start-ups. It has been proven that the international competition between investors for climate technologies has intensified significantly. “Mergers and acquisitions” strategy is characterized by the author as one of the effective investment strategies in ensuring the concentration and centralization of capital, strengthening financial stability, as well as increasing competitive positions in various segments of the global market of green innovative developments. It has been proven that mergers and acquisitions allow eco-innovation companies to achieve not only significant savings in financial costs for green technological developments, but also to significantly reduce the time lag for the development of green technological innovations. Finally, the article analyzes the investment strategy of creating green fundraising and crowdfunding platforms. The high efficiency of this strategy in terms of finding and attracting investment resources in the green innovation sector, which is carried out through the channels of so-called "crowd funding", has been proved.
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