Abstract
The article deals with the most relevant problems of modern German studies related to the national and regional variability / polycentricity of the German language, as well as the influence of bilingual discourse and intercultural communication on speech practices. The need to preserve national schools of German studies in other countries outside Germany in order to deepen and expand scientific and cultural contacts in Europe is emphasized. The article analyzes the linguoculturological paradigm of linguistics, which is actively developing in modern Russian linguistics.
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