Abstract
The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal/nonverbal components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.
Highlights
The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal / nonverbal components in media texts
In the architectonics of partially creolized texts links, explanations, notes and other additional elements can be used to clarify the content of the transmitted information, that generally points the main characteristics of media communication — speed, accessibility, comprehension, etc
Direct creolization is based on the equivalence of information and non-verbal media components that accompany it in the communication
Summary
The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal / nonverbal components in media texts. У статті аналізується стилістичний ресурс креолізації в сучасних мас-медіа. В статье анализируется стилистический ресурс креолизации в современных масс-медиа.
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