관광위험지각이 관광지 선택 결정장애에 미치는 영향 연구

Abstract

Purpose: The purpose of this study is to conduct research on various variables for tourist destination selection through the analysis of the relationship between risk perception and decision disorder for tourist destinations, and to provide practical implications for tourism marketing through this study.
 Methods: In order to verify the hypothesis of this study, the experimental design of the tourism risk perception X adjustment focus message was applied as an influencing factor for tourist destination decision disorder.
 Results: First, it was found that the perception of tourism risk set as an influencing factor for the decision disorder of tourist destinations affects the decision disorder of tourist destinations. Second, it was found that the moderating effect of the moderating focus message occurred when tourism risk perception affects the behavior of tourist destination decision disorder. Third, it was found that the interaction of tourism risk perception and regulatory focus messages had an effect on consumer emotions.
 Conclusion: Through this study, the new concept of decision disorder in selecting tourist destinations and decision disorder caused by social phenomena through decision disorder were studied from a practical point of view, and limitations of the study were included at the end of the study.