Abstract
The article deals with the concept of "greeting" in the context of the development and popularization of Internet communication. In network communication, greeting was determined as one of the most important universals of netiquette, being an invitational structure to a conversation, which is used to establish contact with the interlocutor, defining the relationships and roles of the interlocutors. The importance of greeting formulas as a mandatory component of successful web communication is shown. It is determined that the choice and use of certain greeting structures varies not only due to the communication situation, but also due to the involvement of web interlocutors in a particular culture. As an example, the analysis of Internet publications in the blogosphere was carried out in order to highlight the frequently used greeting formulas in English and Russian web-language. The most used neutral and positive greeting constructions of Russian and English Internet communication were identified.
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