Abstract
Most institutions of higher education have official websites that are represented in social networks and messengers, thus providing students with relevant information. Patriotic education being a state priority, university media can also help to raise patriotism in students and develop an objective view of this state value. This research featured the Telegram channel of the Chelyabinsk State University in 2020–2022. The medialinguistic method made it possible to reveal the peculiarities of interaction between verbal and non-verbal sequences while the pragmalinguistic analysis helped to establish the communicative intention of the media text. The messages were multimodal and combined different types of information. The greatest pragmatic impact belonged to the publications that combined visual, textual, and auditory information. Patriotic narrative resonated with the target audience through a compilation of verbal and non-verbal components, such as facial expressions, gestures, intonation, body movement, and postures, that aimed at one and the same pragmatic effect.
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