Abstract
<p style="text-align: justify;">The relevance of the study of social creativity is associated with the optimization of interpersonal interaction in various fields of activity. The article examines modern foreign theories of creativity. The article analyzes the representation of the social context in approaches to the study of creativity in general, and social creativity in particular. Attention is paid to the causes of the generation of negative ideas that cause intentional and unintentional harm in social interaction. The results of a pilot study of the influence of social context on prosocial, negative and harmful creativity are presented. The revealed effect is discussed in a pilot study in which high school students (N = 46) and university students (N = 50) took part. The study was conducted in two stages: the first one -before the start of the special operation in January-early February 2022, the second one &mdash; after the start of the special operations in March-April 2022 The questionnaires &laquo;Tolerance Index" and "Moral Identity" were used, as well as three tasks for diagnosing social creativity in situations with positive and negative connotations. The hypothesis that different types of social creativity manifest themselves differently in different social contexts has been confirmed: against the background of a threatening social context, there may be an increase in asocial creativity and a decrease in prosocial creativity. Against the background of a threatening social context, the effect of changing the nature of the relationship between moral identity and ethnic and social tolerance was revealed. The conclusion is made that the cause-and-effect relationships in the theories and concepts of creativity are much more complicated than it can be assumed. A refined scheme of cause-and-effect relationships in approaches considering creativity as a result of the interaction of personality, tasks and situations is proposed. The results obtained in the study are reflected in the working scheme of the dynamic model of social creativity.</p>
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