Abstract
Small business owners with 10 or fewer full-time employees are characterized by a focus on the domestic market, and thus have limitations in growth in sales and employment compared to general small and medium-sized businesses. This can be explained by applying the limitations of internal and external resources of small business owners, but fundamentally, there is a general assessment that the issue of digital transformation triggered by the emergence of COVID-19 and digital platforms has not been properly approached. In this environment, the government of the Republic of Korea announced the 2nd Basic Plan for Small Business Support (2023-2025) and developed a nurturing strategy for each stage of entrepreneurial small business growth to create a self-sustaining ecosystem in which small business owners can grow into innovative entrepreneurs, and the expansion and advancement of digital transformation for small business owners. A total of four strategic tasks were selected, including: This study was conducted to suggest support policies tailored to small business owners in Daegu Metropolitan City based on the two strategic tasks of the Korean government's basic plan for small business support (nurturing strategy for each growth stage of entrepreneurial small business owners and expansion and advancement of digital transformation for small business owners). To this end, we investigated the current status and actual conditions of small business owners, analyzed the central government's small business support policy and Daegu City's small business support policy to derive policies to support the growth of small business owners in Daegu Metropolitan City, and finally applied the AHP technique for experts to determine the policy. Priorities were derived. Experts who participated in this study indicated that the policy direction for the actual growth of small business owners in Daegu Metropolitan City is in the following order: ① digital conversion, ② market development, and ③ education and consulting.
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