ЛОГІСТИЧНА КОНЦЕПЦІЯ УПРАВЛІННЯ ПОТЕНЦІАЛОМ ПІДПРИЄМСТВ ЗЕРНОВОГО РИНКУ

Abstract

The article analyzes the work of scientists who study the essence of the concept of «potential», it is established that its interpretation is constantly changing. It should be noted that modern scientific publications cover all aspects of this concept, and most of them emphasize that there are differences in its nature, components and relationship with other categories. The transition from the industrial to the post-industrial information age of development takes place against the background of the use in economic practice of new mechanisms based on strategic advantages based on innovation. One of such mainstream is the mechanism of changing the methods of interaction between the elements of economic systems on the basis of the logistics concept. Ukraine is an important player in the international grain market, one of the guarantors of food security in the world, has significant potential in increasing grain production and exports. However, it is impossible to realize potential opportunities without modern approaches to the organization of production and export of grain crops in a highly competitive world economic space. The process of formation of logistics potential involves the creation and organization of a system of resources and competencies so that the result of their interaction was a factor of success in achieving strategic, tactical, operational goals. Capacity building should take into account factors that play a crucial role, namely - industry specificity (specificity of technological processes, features of production organization, differences in the characteristics of the final product and resources for its production, differences in markets, etc.). The potential of the country through the prism of its ability to ensure the effective movement of product flows from producer to potential consumers is considered. Possibilities of the potential of the grain market of Ukraine are analyzed, the basic tendencies of production and realization of grain, possibilities of export potential of the country are investigated.