Abstract
The focus of the paper is to understand the phenomena of consumerism and prosumerism in the socio-cultural and philosophical domains. The paper deals with the etymology, definitions, some essential characteristics and types of consumerism and prosumerism. The scientific novelty that the author proposes here is the typology of prosumer practices. The analysis of consumerism and prosumerism is carried out by studying consumer practices (conspicuous consumption, hedonic consumption) and prosumer practices (DIY, digital prosumption). The author comes to the conclusion that prosumerism is the current consumption ideology and it plays a key role in sustaining the national economy and culture as well as helps to form a creative personal identity. It is also indicated that the Russian, post-Soviet consumption ideology is of a prosumerist nature.
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