책임도박 관점에서의 해외 카지노 이용자 행동 분석

Abstract

With the increasing number of Korean overseas casino visitors, understanding their psychological and behavioral characteristics is essential. This research investigated the effect of casino visitors' problematic gambling behavior and problem recognition on their attitudes and revisit intentions. Using a sample from a survey of 201 participants who visited Macau and the Philippines for gambling, a structural equation model analysis tested the relationships among the variables. While the previous study indicated that the domestic casino visitors' problem recognition had a significant effect on forming a negative attitude toward casinos, there was a statistically significant effect of overseas casino visitors' problem recognition on their positive attitude formation in the current study. Findings of this study suggest that policymakers should consider the differences in the psychological characteristics between overseas and domestic casino visitors when establishing policies for responsible gambling. With regard to the responsible gambling, in particular, policymakers should contemplate the fact that the overseas casino visitors would not be willing to stop gambling even when they recognize their gambling behavior is problematic. Results of this study suggest that the systematically strengthened policy of responsible gambling is necessary to prevent gambling addiction successfully.