Abstract

The article gives a brief description of the fourth industrial revolution, as well as an interpretation of the phenomena of “intelligence”, “artificial intelligence”. Questions are raised about the admissibility of artificial intelligence intervention in the life of our society, as well as the boundaries of such interference, the problem of responsibility for the consequences of decisions made by artificial intelligence is raised. The development of modern technologies can create new ethical problems. And the personal voice assistants or assistants that have become widespread today (Siri from Apple, Cortana from Microsoft, Alexa from Amazon, Alice from Yandex, Marusya from Mail.ru, etc.), working on the basis of artificial intelligence, can reflect and help strengthen existing gender stereotypes. The purpose of this article is to consider the main reasons for the feminization of artificial intelligence using the example of personal voice assistants that have become widespread in the realities of the 21st century. It is also important to study the influence of developers on the artificial intelligence they created already at the initial stage of development. It is noted that specialists in the field of artificial intelligence managed to develop a prototype of a gender-neutral language model, as well as create a gender-neutral voice for personal voice assistants. In the future, this will help to avoid the gender bias of artificial intelligence, which will contribute to the fight against gender stereotypes that exist in our society.

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