Діалектика понятійно-категоріального апарату сфери креативних індустрій

Abstract

The article brings out the problems of unjustified equalization and fragmentary formalization of such definitions as «creative economy», «creative industries», «cultural industries», «creative product», «product of creativity». Based on retrospective analysis, it is argued that cultural industries are part of the creative industries and, correspondingly, the use of these concepts as synonyms in the economic scientific field be incorrect. On the basis of comparative analysis, the fundamental difference between enterprises of various types of economic activity in the creative economy and enterprises of creative industries was identified, which is determined by the results of creative process. It is substantiated that in the former case such a result is the product of creativity, which is a combination of creative ideas and non-standard solutions that ensure the achievement of the desired results of the enterprise in dynamic business environment and/or represents the final market product. The result of creative process in the field of kindred industries is a creative product – a specific symbolic and semantic ware, characterized not only by its economic, but also its socio-cultural value, which includes some socially significant content, is determined by the current conditions of socio-economic reality. The proposed authors’ definition of creative industries is, according to the results of the research, a sphere (type) of entrepreneurial activity based on the intellectual and creative abilities of economic interaction entities as to creation and offer of a creative product that meets the socio-cultural needs of consumers.