Место корпоративной социальной ответственности в современном капитализме

Abstract

In the era of globalization and information technology, when companies are becoming more and more important participants in public life, issues of social responsibility are becoming particularly acute. However, despite the positive aspects of business social responsibility, such as improving the company’s image, increasing employee and consumer loyalty, there are also negative aspects of this concept that require careful analysis. The negative aspects of the concept of social responsibility of business are not only the potential decrease in economic efficiency due to increased spending on social programs, but also the possibility of abuse of this concept for marketing purposes without a real contribution to the social development of territories. There is a risk that social responsibility may turn into a corporate propaganda tool that covers up companies’ unethical practices. This casts doubt on the effectiveness and sincerity of business social initiatives, as well as raises the problem of insufficient transparency and control over the implementation of the principles of social responsibility. The study of the negative aspects of the concept of social responsibility of business allows identifying the weaknesses of this approach, which is important for the development of more effective strategies and mechanisms for the implementation of social responsibility. The study provides examples for revising and modernizing the concept of business social responsibility, taking into account different economic systems.