Abstract
The article examines the directions in forming digital competencies of the personnel in big businesses in conditions of digitalization. Digital technologies influence labor processes and labor markets, raise the requirements for intellectual, creative approaches in solving situational production problems. The aim of the study is to develop a list of digital competencies necessary for large companies’ specialists performing various managerial and production functions characterized by multitasking in digital environment. Transformation of approaches to personnel management in conditions of technological advance is the new role of the individual, expansion of the potential, formation of new conditions and technologies for performing labor functions, flexibility and compromise in interaction with the employer. The methodological basis of the study are scientific and theoretical concepts of personnel management in conditions of digitalization, developed by national and foreign scholars and research teams. The empirical component rests on industry and production features of big businesses in Russia. The author identifies the trends in professional market expansion, the increasing role of competence approach to the development of human resources, the significance of digital competencies. Evidence from big businesses reveals the priority of individualization in training, the adjustment of acquired working skills in digital environment to the strategic and tactical needs of business. Effective interaction between an employee and the company implies the flexibility in mutual requirements and opportunities, striving for the end result, constant exchange of knowledge, skills and suggestions for improving the labor function. The findings offer the list of digital competencies necessary for big businesses’ specialists performing in novel digital environment. These competencies may lay the foundation of legal framework governing labor relations in narrow professional fields.
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