Abstract
The article examines the theoretical foundations of consumer behavior and substantiates its relationship with the formation of consumer experience in the context of empirical marketing. A model of consumer behavior is proposed when receiving positive and negative experiences of interaction with an enterprise brand, based on the theory of attribution, which explains the motivating reasons for consumer behavior in a given situation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.