Abstract
Recently, there has been an expansion in the development of new products based on consumer data, highlighting the growing importance of emotional design elements. Companies are exploring new evaluation methods for innovative character designs. This study proposes a model to assess and improve the emotional aspects of random box character designs. The methodology involved identifying emotional design elements and analyzing their importance through expert surveys using the AHP (Analytic Hierarchy Process) technique. The key elements identified were emotional empathy, creativity, sustainable value, and stability, each showing varying levels of importance. User satisfaction was measured using the IPA (Importance-Performance Analysis) technique and compared with AHP results, revealing that the 'HIRONO character' had higher satisfaction levels than the 'SOSKID character'. This research presents a systematic evaluation method for emotional design elements, expected to provide important guidelines for the development of innovative character designs and contribute to continuous design improvement.
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