Синергія цифрових технологій в транспортно-логістичній системі

Abstract

Introduction. The relevance of the competitiveness of transport and logistics system in the period of digital transformation of the economy is associated primarily with the widespread introduction of information technologies, which is caused by the progressive complication of logistics tasks and the intensification of transport processes. Purpose. To ensure integration of Ukraine into the global transport space and realization of its transit potential, it is necessary to solve such a problem as: the creation of a competitive transport and logistics system based on a technically and technologically integrated transport and logistics infrastructure, as well as systems for coordinating business processes in supply chains. Methods. The key elements of the further development of the transport and logistics system will be the following tools: digitalization, information technology and innovations. From this point of view, it is necessary to assess the competitiveness of the transport and logistics system according to the methodology of the Institute of Management Development (IMD), the main factors of which are knowledge, technology and readiness for the future. To raise the level of competitiveness of the transport and logistics system during the period of digital transformation of the economy, such digital technologies as big data management, blockchain, cloud computing, the Internet of things, artificial intelligence, virtual and augmented reality are considered. Result. The article is devoted to the study of the synergy of digital technologies in the transport and logistics system, including the effective interaction of components directed at improving the functioning of the system. Digital technologies affecting the development of the transport services market were studied: augmented reality technologies, 3D modeling, cloud services, Internet of Things technologies. It is proved that digitalization is an important factor in increasing competitiveness in the market Conclusions. Thus, to succeed in digitalization, businesses need to implement new information flows and communication chains. Businesses must continually improve their competitive strategy to include automated solutions and use of digital technologies.