Abstract
This article analyzes the experience of Ukrainian higher education institutions in measuring the quality of educational activities in the context of quality assurance. Based on the study, it is established that in developing regulatory provisions for quality assurance, higher education institutions are guided by regulations of Ukraine (Law of Ukraine "On Higher Education", "On Education") and other documents (Standards and recommendations for quality assurance in European Higher Education Area, ESG 2015, European Association for the Quality Assurance of Higher Education (ENQA), European University Association (EUA), European Association for Higher Education (EURASHE), international rankings indicators). Criteria for accreditation, framework procedures and rating assessment criteria are used to measure the quality of educational activities in Ukrainian higher education institutions. It is determined that the use of ranking is not a popular component of the group of criteria for assessing the quality of higher education, although this indicator provides an opportunity to classify according to various criteria and is more indicative for determining the competitiveness of higher education. After all, the prospects of using rankings as a criterion for measuring the quality of educational activities is the possibility of ranking higher education institutions by competitive quality, analysis of the functioning of higher education institutions, which provides opportunities to improve the quality of educational services.
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