СВІТОВІ ТЕНДЕНЦІЇ РОЗВИТКУ РИНКУ БІОРОЗКЛАДНИХ ПАКУВАЛЬНИХ МАТЕРІАЛІВ

Abstract

In the article, the results of research on the analysis of the current state and forecast of the development of the global market for biodegradable packaging materials are presented. The main attention is paid to the analysis of the prospects for the development of the biodegradable packaging materials industry in the context of global environmental and economic challenges. During the research, modern trends, and forecasts for the growth of production and consumption volumes of biopolymer packaging solutions are discussed in detail, emphasizing their important role in the transition to a circular economy and the reduction of plastic waste. Special attention is given to the analysis of regulatory measures aimed at stimulating the use of sustainable packaging, as well as marketing strategies of leading manufacturing companies. The dynamics and forecasts of global biodegradable packaging production are analyzed. According to forecasts, this segment will reach 22 million tons by 2030 against the backdrop of intensified environmental regulation. The impact of regulatory initiatives aimed at limiting singleuse plastics on stimulating the bio-packaging market is explored. Marketing strategies of leading manufacturers for transitioning to sustainable packaging are analyzed. The structure and forecasts of the growth of bio-packaging consumption by industries are investigated, emphasizing that the food industry accounts for over 42% of demand. Key market barriers hindering the development of biopackaging are identified, including high costs and insufficient functionality of some materials.