Abstract
Under the conditions of information society special importance is attached
 to a systematic and consistent study of the news texts, which are regarded
 as the pinnacle of all media discourse, its basic structure around which all
 media content is organized. At present the study of news texts applies a
 wide range of different methods traditionally used for the analysis of socially
 and culture bound discourse – linguistic, sociological, discursive, contentanalysis
 etc. However the method specifically designed for the analysis of
 the news has not been fully described yet. To fill in this gap the author offers
 to use “the information model” that was designed within the framework of
 media linguistics – a relatively new but already firmly established branch of
 language studies. The article focuses on the use of information model for
 the analysis of news discourse, specifically dealing with all its elements –
 selection of facts, interpretation, shaping images, forming stereotypes and
 cultural-ideological context.
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