ІНТЕЛЕКТУАЛІЗАЦІЯ МОВИ НОВИХ МЕДІА: ЕВОЛЮЦІЯ ЖАНРОВОЇ ПАРАДИГМИ

Abstract

The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis. These are linguistic, functional and stylistic, linguocultural and sociolinguistic dimensions of evolution of forms of social communication in mass-media sphere. The research focuses on the non-specific communicative principles of the dynamics of genres in traditional and new media, that, according to extra- and intralinguistic factors, provide different ways of fulfilling the tasks of communicative situation. The paper states actual nowadays medialinguistic aspectology for research of media genres in projection on language functions, realized in communicatively changing mass-media context, associated with psychological time and space of culture. Particular attention is paid to the dynamics of functional markers in genre paradigm of media space through the language and cognitive integration of new / traditional genres (post, comment, stories, giveaway, etc.), that in their functional combination form a macrotext, relevant for media communication nowadays. The author also touches upon discussion issues of modern communicative linguistics and media genre theory, that outline the prospects for further investigations in this scientific field: accuracy of nomination and status of certain genres, relevance / irrelevance of traditional for stylistics of the 2nd half of the 20th century genre factors – according to the modern genres of media communication, the diffuse nature of the intellectualization of mass media genre system, connected with appropriate / inappropriate differentiation of such categories, as hyper-genre, sub-genre, genre variety unit, etc.