Abstract
This study examined the differences in between perceived by disability and destination familiarity in experiential values of Mobile Augmented Reality(MAR) travel and interaction effect of disability and familiarity. We conducted a survey with 148 people with disabled and non-disabled people who used MAR travel applications. The results are followed. First, there were significant differences in between entertainment, escapism, novelty, efficiency and familiarity. Second, entertainment, escapism, novelty have positive effect on satisfaction. Third, there were significant interaction effect between familiarity and disability in entertainment, escapism, novelty, efficiency. Finally, there were significant interaction effect between entertainment, escapism, novelty and disability in satisfaction. This study provided effective service design strategy for the development of MAR travel services.
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