오프라인 전시컨벤션 참가 편익에 대한 현상학적 연구

Abstract

Purpose - This study intends to in-depth understanding of the benefits of offline participation in conventions and exhibitions recognized through the corona pandemic from the participant''s point of view and suggest ways to develop them. Design, data, and methodology-This study adopts the phenomenological research method of Giorgi (1985) to derive and categorize the benefits of offline participation in conventions and exhibitions, based on the statements from 16 actual participants in conventions and exhibitions. Result-The benefits of offline participation in conventions and exhibitions were categorized into 9 final subjects: ‘Encouraging spontaneous and active participation’, ‘Providing the environment for realistic and immersive experience’, ‘Leading to creative experience and serendipity’, ‘Gaining emotional values through direct interaction’, ‘Creating a platform for communication and networking’, ‘Promote a sense of community and solidarity’, ‘Expediting problem-solving and identifying potential business opportunities, ‘Presenting a moment to heal, recharging and inspire in new places’, ‘Other material benefits’ Conclusions-This study has academic significance in that it presented the benefits of participation in the overall concept of offline conventions and exhibitions after the corona pandemic. It is necessary to further develop these core competitive elements of offline events that can survive in an environment where untact will accelerate in the future, thereby attracting continued interest from participants.