Abstract
Valuation of the company is important in the management of the company's activities. It may be implemented for solving large complex tasks: checking the validity of the current stock quotes of joint-stock companies; objective evaluation of results of activity of enterprises of different organizational-legal forms, as market and book value of assets of companies are usually essentially differ; reorganization, bankruptcy, privatization of enterprises; the issue of new shares; the rationale for the options of reorganization of the enterprise, etc. The evaluation of enterprises is carried out using certain methods, which are based on cost, comparative and profitable approaches to evaluation. The article deals with the classification, characteristics and distinctive features of the main methods of evaluating enterprises. In most cases, these methods are used only to assess the company's property complex, which does not allow us to fully assess its competitive advantages. It is concluded that the evaluation of companies should use information about the size and cost of its production potential. The proposed approach will make it possible to determine the value of enterprises more accurately and reasonably and will contribute to the development of valuation methods and separate theoretical provisions in the field of determining the production potential of an enterprise. It can be used in solving a number of practical problems related to the assessment of: business lines, or product lines of the company; the effectiveness of investment projects for the creation and development of enterprises; determining the forecast value of the created companies, etc.
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