ЦИФРОВА ТРАНСФОРМАЦІЯ ПІДПРИЄМСТВ НА ОСНОВІ ХМАРНИХ СЕРВІСІВ

Abstract

The article is devoted to the study of the digital transformation of enterprises on the basis of cloud services. Object of study - the process of the digital transformation of enterprises based on cloud services. Purpose - to study the process of the digital transformation of enterprises on the basis of cloud services. Methods of research - analysis, synthesis, generalization, systematization, graphic. The article considers the problems faced by enterprises in the transition to cloud technologies. Potential areas and opportunities for cloud services to create added value in enterprises were identified. It has been established that the use of cloud services and tools requires not just changes in the field of IT and many business processes of the enterprise but in fact a different business model. To benefit from cloud services, companies should invest in businesses areas where cloud platforms can increase revenue and improve profitability, choose the right technology and model for the transition to the cloud, which will meet the economic and risk constraints of a particular enterprise, and change the operating model. The use of cloud computing services by Ukrainian enterprises by types of economic activity and by the average number of employees in 2018-2019 was studied. It has been established that the spread of cloud technologies in Ukraine is constrained by business leaders' doubts about the security of data transmitted to the cloud, unwillingness to transfer data or applications to third parties, lack of qualified personnel, and the requirements of their own security services which do not allow to place certain types of data and applications in a cloud. The current state and prospects of the cloud services market in Ukraine were analyzed. KEY WORDS: CLOUD TECHNOLOGIES, CLOUD SERVICES, DIGITAL TRANSFORMATION, BUSINESS MODEL.