극단 시선의 아비뇽 오프 페스티발 프로모션 실제

Abstract

The reality of the Avignon Off Festival promotion was analyzed based on market analysis. First, we approached the tendency of the entries and the audience. Participating works were successful in work and popularity, and were modern creative plays that utilized the characteristics of the country or the uniqueness of the performance team. The performances were perfect for all ages of the East and West. We distinguished between the works being performed and the performance genre preferred by the audience. There is a difference in probability between the participating teams and the audience''s preferred performance genre. The female audience, twice as many as the male audience, and the middle-aged, were the main audience of the festival, and more than 90% of the festival audience were French and Europeans from neighboring countries. We focused on the reality of performance promotions, focusing on the festival''s work, Mirong. The direction of the promotion is that you must visit the festival site in the previous year when the performance is scheduled, and that you should be introduced to a theater that is well-known through the directors or planners of the festival performance group. A well-known theater has its own network and has an audience, so it can help promote the performances of organizations entering overseas festivals at a high production cost and expense. The information that the audience comes and the performances are invited to other festivals just by promoting the streets is far from real. The need for publicity through local planners is absolute in promotions. A theater company or an artist who wishes to advance into the festival must systematically prepare based on a thorough field survey and network in advance. Human interaction with many stakeholders should be done and the prepared materials should be presented effectively. Countries such as Taiwan, China, and Denmark lend a theater to one of the theaters of the Avignon Off Festival for a long period during the festival, providing a foundation for their troupes to perform. It is hoped that Korea will also provide the foundation for performing at the national level to the troupes who want to advance to the Avignon Off Festival.