Abstract
In the present article the authors substantiate the following thesis: in the context of real polycentrism and increased confrontation between the states with liberal system of values and the states that defend real sovereignty and non-interference in internal affairs of aid-recipient states through a variety of development assistance tools, exceptionally "soft power" can become an effective mechanism of creating conditions for sustainable development of the world community as a whole. In preparing the study the authors applied the methods of historicism and comparative analysis of approaches to the policy of realizing the "soft power" goals.
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