Abstract
The informatization of everyday practices in the form of digital media and social networks has significantly influenced the artistic life of the countries of the Middle East and North Africa. Traditional art and, in particular, Arabic calligraphy faced the problem of memorialization. The logical evolution of Arabic calligraphy was the direction that appeared in the depths of hurufiya – an aesthetic movement of the mid-twentieth century, which had a development in the Middle East and North Africa – and was called calligraffiti. The points of intersection of Arabic calligraphy and Western graffiti are explained from the point of view of the confrontation between traditionalism and postmodern ideas, using the example of theoretical research and the work of Hassan Massoudi, eL Seed, Karim Jabbari and other street artists. It is noted that today, thanks to the postmodern worldview, which has been clearly embodied in the artistic work of Middle Eastern and North African artists, a cultural remake and hybridization is being recorded in relation to Arabic calligraphy.
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