Концепції кругових бізнес-моделей ключових європейських компаній

Abstract

The circular economy is designed as a continuous positive cycle of development that protects and increases natural capital, optimizes the return on resources and minimizes systemic risk through the management of final stocks and recovery flows. The circular economy retains resources in the material cycle and reduces waste generation by reducing resource consumption, more thoughtful design, and risk prevention. The authors of the article consider the essence, structure, and concepts of circular business models of leading companies in the European Union. The peculiarities of the impact of zero-waste production on the economy by reducing costs, increasing competitiveness, creating new jobs are presented. Practical importance is that the results of the study can serve as a basis for recommendations for the introduction of a circular economy through the development of modern circular business models in Ukraine, the described business models of European countries can be used by entrepreneurs in the domestic economy.