АНАЛІЗ СУЧАСНОГО СТАНУ ДІЯЛЬНОСТІ ВИДАВНИЧОЇ ГАЛУЗІ УКРАЇНИ

Abstract

The article covers the development of the national publishing industry. The peculiarities of publishing products as a commodity are highlighted, the scheme of interrelations of participants of the publishing process is given, which can be divided into three processes, externally separated from each other: intangible production; material production; turnover of goods / services. The main reasons for the inefficient development of the publishing industry are identified, such as low competitiveness of products, outdated material and technical base, which, in turn, requires appropriate measures of state institutional support. Changes in the volume of printing production are characterized and the production of books is analyzed, where there is a reduction in print runs, displacement of Ukrainian producers, stagnation of basic printing resources, further dependence of the Ukrainian publishing industry, lagging behind in the development of modern information technologies. society to obtain complete information. In just 6 months of 2020, the book market fell in titles and circulations and lost professionals and players, and the release of books and booklets compared to the same period in 2019 amounted to 13.9% in circulation and 35.7% in titles, ie a drop in titles in Ukrainian 62.7%, in Russian 72.5%, but in circulation – almost the same 86.2% and 86.3%, respectively. The strengths of the publishing industry are highlighted and the main factors hindering the development of the industry are explored and recommendations and options for supporting the industry are given. It is concluded that for the development of the publishing industry, public institutions must actively participate in improving the quality of life in society, it is necessary to create an array of information about entities that are related to the industry, their evaluation and ranking of business performance. It is necessary to stimulate the rise of competitiveness in the publishing industry, invest money in equipment and modern technologies, training and retraining of labor resources, ensure the development of digitalization of economic processes, implement a set of measures to stimulate investment and innovation.